Just A Click AwayMoving Image 2023
In collaboration with
Elizabeth Fountaine
This conceptual project aims to persuade audiences through moving images. In collaboration with Elizabeth Fountaine, we storyboarded, directed, filmed, edited, acted in and produced an advertisement in six weeks, promoting a fictional pen that could give you whatever your heart desired. By trying to sell this pen we told the story of a sad, lonely artist who couldn’t draw but was gifted this magical pen and in the end, found out that all his drawings had come to fruition, he just needed to find purpose in his work.
With the use of a 4K Black Magic borrowed from Massey University we were able to produce this work that utilises DaVinci Resolve’s powerful colour grading capabilities, which in turn compliments the story, heavily focusing on emotional change that our main character experiences as a young artist.
Please get in contact if you would like to see the full video.