Performance ExplainedExperiential Information Design 2024
This course as part of my Bachelor of Design (Honours), tasked us with developing and designing an experiential way to digest complex information surrounding a chosen topic in six weeks. For my project, I extensively researched many of the key aspects that affect performance values in different sports cars and how certain manufacturers’ top models match up against each other in the form of a Figma website prototype. 
This website demonstrates the ability to see not only the performance factors of vehicles but also learn about how each statistic is calculated in your car, how different engines work and how those aspects compare to million-dollar cars. Because of the versatility and accessibility that this platform allows, the target audience is those who want to learn more about their vehicle or one they dream about.


Please get in contact if you would like to see the full Figma prototype.
Danny Adams ©2024